We are curious minds and hearts helping organizations solve their toughest challenges and create lasting change by unleashing their unique innovation potential.

Business Strategist & Partner

Michael Lang

Michael is a passionate business designer and innovation strategist.

His interdisciplinary background allows him to move between business, design and technology. In the past Michael has worked as a management consultant and business innovator for large corporates.

Creative Director & Partner

Ida Norrby

Ida is the creative partner of Boom! Innovation.

Her human-centered approach straddles the realms of business and design. Ida enables organizations to drive creative change. She believes that design thinking, brands and organizations can create connections and meaningful solutions that result in long lasting relationships with users and customers.