A business unit with 500 employees in the aviation industry is lacking of competitiveness in the case of innovation power, speed and price. The role between departments and the way of working is not clear. One of the employees is Mike. Imagine Mike comes to work every day with great ideas for new solutions and business opportunities. The problem of Mike is he is not heard. His boss is not interested in and fights against other departments for his authority. The whole organization spends more time with itself than with any other things. Everybody works in the company and not on the company. The challenge is a radical innovation at large scale of the whole business unit to become competitive again for a successful future.