NEWTRUST - BUSINESS DESIGN
Building a Value Proposition for a Unique Way of Project Consulting
Challenge
NewTrust is a consulting company offering a new way of project management that enables success besides scope, time and budget. The challenge for NewTrust is to outstand from other project consulting companies by a clear value proposition.
Approach
The approach to tackle the challenge of NewTrust is based on the Boom! Business Design Flow.
1. Business Ecosystem
In the first step we discovered the competitors of NewTrust and their unique selling propositions.
2. Business Design & Value Proposition
In the second step we crafted out the value proposition of NewTrust in a co-creative session based on the Boom! Business Design Toolkit.
3. Business Viability
The NewTrust business model has been tested in accordance to startup business metrics in a build measure learn cycle.
Solution
The key deliverables are a viable business model with a clear unique selling proposition for NewTrust. Moreover partners have been identified through an ecosystem analysis for future collaborations in the field of mindful project management.