NewTec - Innovation Design
Develop Breakthrough Solutions For New Possibilities in Safety
Challenge
The Company NewTec is the leading design house for safety-critical
systems and provider of state-of-the-art system
engineering and consulting services since 30 years. The company's vision is to grow from a system provider to an innovator in safety. For this reason NewTec developed SafeFlex. A sefty development board under the brand NewTec. The challenge for the innovation product was toidentify the right customer group, value proposition and partnering network for SafeFlex.
Approach
Boom! supported the NewTec organization in their challenge to become a pioneer in safety following the Boom! Innovation and Business Flow which consits of the following four waves:
1. Discovering
In the beginning the challenge team
identified the passion and purpose of every team member via Boom! Persona Canvas. After the creation
of a coalition a Boom! Environmental Analysis and a Boom! Trend
Analysis has been processed. The results were four key trends for SafeFlex: Smart Things, Industry 4.0, Autonomous Vehicles and Additive Manufacturing.
2. Visioning
The Visioning phase started with the creation of an elevator pitch and early testing with NewTec employees. The main focus was the ReFrame of the purpose of Safeflex to a north stare for the future of NewTec.
3. Realizing
In the third phase the iterative realization of the SafeFlex prototype ensures quick feedback loops and early engagement with potential customers.>
4. Business Viability
In addition to that a business model with a partnering network as well as a value proposition have been crafted. The Boom! LeanStartup principle ensured the identification of a viable business with high potential growth.
Solution
The Boom! Innovation and Business Design Flow ensured bottom-line viability of a disruptive prototype in combination with a business model which is a door opener for cross-selling activities for NewTec.